|New Zealand producer wins best new food product|
In a competition dominated by imported products, a New Zealand company, Sealord, took out the top prize of the FMCG Best New Food and Beverage Product Award at the 2012 Fine Food Show being held in Greenlane, Auckland.
The trophy went to Sealord New Zealand, Seasonal Catch, Bluenose with linseed, sunflower and pumpkin seeds. Others to take places were Jale Organic Pomegranate Juice and Alexandra's Moroccan Couscous.
One of the judges of the awards, Mediaweb's John Clarke commented, "We thought it would be something of a doddle judging the FMCG Best New Food or Beverage Product Award, but it proved quite a challenge. There was a fine bunch of products, half a dozen of which really stood out. And when it came down to choosing just three of these as finalists it was not simply a matter of choosing the product we fancied as the parameters for this competition were relatively stringent."
Selecting the final victor made for a hard decision, as all three met the competition standards, with the Sealord product getting the decision by a slim margin.
Other winners at the awards announced last night (Sunday 17) were:
Hospitality Magazine Best New Hospitality Equipment
Rational - Self Cooking Centre white efficiency - Combi Oven
John Clarke commented, "This latest version of long time leader (54% of the global market) in combi oven technology was just such a giant step up in innovation that it just had to win."
Best New Foodservice Product
Ginellis – Ice cream dessert- Chocolate Revenge
Best Retail Innovation
Extenzo - Stretch Ceilings