| Global research shows consumers want source information |
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The research is likely to play a role in the ongoing debate over food labelling in New Zealand, where source information on food labels is sparse. 2340 interviews with food producers and consumers in China, India, Europe and North America were conducted for the study, Navigating the Product Mindset, investigating product origins, manufacture and labelling, as well as perceptions of safety, sustainability and quality. Summarising the key results it is clear that consumers want accurate labelling of food's source and content. Amongst the data produced is; • 69% of manufacturers say consumers are becoming more aware and better educated about products in general. • 56% of consumers believe the country of origin of fresh dairy products and meat, fish and fruits and vegetables is a key quality factor, and influences their purchases. Keith Stewart 
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A new study completed by Underwriters Laboratories in the United States, using data from global food markets, has found that consumers want more accurate information on the food they are buying.