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Tamara’s Thoughts: Taking your brand to new heights Print

Tamara Rubanowski Understanding your product as well as the idiosyncrasies and statistics of your target market, wherever it may be, is vital if you want to take your brand to new heights. But some times even the biggest retail brands can get it wrong.

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Social media and ROI Print

altHow do you figure out that the $1000 you spent on Facebook was worth it? Todd Wasserman, business editor of mashable.com says: It's complicated.
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Mobile marketing Print

Colmar Brunton CEO Jacqueline Ireland considers the perils and perks.

South Korean multinational conglomerate Samsung finally reached one of its major goals last year – unseating incumbent market leader Nokia, and leaving it reeling in its wake.
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A growing trend Print

Shoppers are increasingly looking for tasty gluten free products. To find out what drives this category, FMCG talked to some of the key suppliers.
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Nestlé invests in China coffee centre Print

altThe world’s largest food company says it will spend at least $16 million on a coffee centre to develop its business in China.
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