John Banks to speak at NARGON and FMCG Supplier Awards 2012!
The Minister for Regulatory Review and Small Business, Hon John Banks, has confirmed his attendance as guest speaker at the NARGON and FMCG Supplier Awards on 15th March in Wellington.
This week marks one year since the big earthquake that devastated large parts of Christchurch on February 22, 2011. It is now the third consecutive year since the first tremors rocked the city.
Nostalgia is one of the greatest of marketing hooks, especially where food is concerned, simply because food is at the heart of our identity, as a nation, and as individuals.
To go in the draw to win one of six dozen DB Export Dry, simply go to FMCG's Facebook site, 'LIKE' FMCG and let us know the name of DB’s head brewer who created DB Export Dry. (Hint: the answer is on the Youtube clip on our FB site!)
Penfolds shift higher in new marketing plan
In the wake of announcing its increased profit, Treasury Wine Estates (TWE) has revealed a new strategy to elevate the Penfolds brand.
The new approach will see Australia's most respected wine brand increasing in price across the range, supported by more availability of matured vintages and a staggered release strategy.