The 31st Anuga, which will be held in Cologne from 8-12 October 2011, is expected to attract around 6500 suppliers from about 100 countries.

The trade fair’s website includes a list of exhibitors taking part in Anuga 2011, which is updated on a daily basis.

The estimated 150,000 international trade buyers will be treated to a superlative ‘supermarket’ that is clearly organized into ten trade shows, which focus on key themes and enable visitors to directly access a vast range of products on the world market. The biggest and most international of the Anuga trade shows is ‘Anuga Fine Food’, the fair for delicatessen and gourmet products and general provisions. This event, which features around 3500 exhibiting companies, is the most important platform for manufacturers and importers of delicatessen products and their customers from the food trade and the catering sector.

The range of products at ‘Anuga Fine Food’ encompasses all aspects of international cooking, from Mediterranean cuisine to Asian and Australian specialities, spices and fine ingredients from the Orient, and exotic dishes and beverages from Africa and the countries of South and Central America. One of the fair’s major exhibitors will be Italy, which will demonstrate its undisputed food and beverage expertise as the partner country of Anuga 2011. One of its platforms will be the central pavilion of the Italian Institute for Foreign Trade in Hall 11.2. Italy is particularly well positioned in traditional product ranges such as pasta, pesto and antipasti.

Encompassing about 1000 exhibiting companies, Italy has been the largest foreign contingent at Anuga for the past 20 years.

The product range of ‘Anuga Fine Food’

Mediterranean cuisine is not only tasty but also very healthy and an increasing number of consumers who have learned to appreciate these foreign culinary pleasures as tourists no longer wish to do without these exotic delicacies when they get back home. The delicatessen sector was the first to respond to this trend, and it has been supplying the trade and the catering sector accordingly.

The variety of available flavours continues to increase, even among rustic German products. Experts estimate that the German delicatessen sector has an annual turnover of almost €2.5 billion. Over the past few decades the Develey Group, for example, has built up a Europe-spanning mustard empire with an annual turnover of around €250 million. Now in its fourth generation as a family-owned enterprise, Germany’s leading mustard manufacturer has about 1300 employees throughout Europe and also supplies ketchup to the McDonald’s fast food chain. The company manufactures products at six plants in Germany and three locations just outside the country. With a market share of 30 percent of the German mustard market by volume, Develey even surpasses the multinational Swiss food manufacturer Nestlé (which produces the Thomy brand).

“Anuga provides us with the most important platform on which to promote our international business,” says Develey ceo Michael Durach.

“The trade show is also ideal for maintaining contact with our German customers,” he adds.

Many businesses operate in the regional and national market, which they of course also reach at Anuga. By contrast, many foreign companies have discovered business opportunities in the German market and want to use ‘Anuga Fine Food’ to further expand the scope of their international business.

‘Anuga Fine Food’, which focuses on gourmet and delicatessen products and general provisions, is the biggest and most international of the Anuga trade shows. The companies exhibiting here will include Develey, Fuchs, Carl Kühne, Saclà, Schamel, Ajinomoto, BIP Holland BV, Del Monte International, Monini S.p.A, Scandic Food A/S, Sea Value, Struik and Thai Union, to name just a few.

The latest exhibitor list and more information on Anuga is available at: www.anuga.com.