|Nürnberg: organic and fair trade mecca|
|Written by FMCG|
TRADE SHOW: BioFach
As our last issue showed, organics and fair trade goods have become a movement.
Offering an extensive range of organic food and fair trade products, plus everything worth knowing about agricultural and marketing supplies, BioFach, together with Vivaness, the trade fair for Natural Personal Care and Wellness, attracts a busy crowd of international professionals every year.
“The organic market defied the crisis. The past four days at the exhibition proved that this sector has retained its impetus. The trend to organic and ecologically sustainable consumption is uninterrupted. Periods of slower growth offer an opportunity for taking stock and preparing joint future concepts, which provide the best conditions for sustainable development of the market and its annual get-together. We were particularly pleased about the great political and media attention attracted by Organic + Fair, the Theme of the Year in 2010,” says Claus Rättich, member of the management board of NürnbergMesse.
Organic winegrowers fared well at the get-together for wine experts led by Italy (with 78 organic vineyards), followed by Spain (49), France (37) and Austria (14). Leé Griffin, brand and marketing director, Stellar Winery, Klawer said: “Here we meet our exact target group and reach new customers, even representatives from the gastronomy segment who are aware of the importance and advantage of the organic and fair combination.”