Trade shows
Take a stand Print

altDona White’s top tips to make show day shine.

Exhibitions are all about face-to-face marketing and your stand is the stage on which it all happens. What it looks like, how it works and what goes on in and around it will determine whether your show experience booms or bombs.

Successful exhibitions Print

altDona White outlines five ways to get the best from your exhibition staff.

One show brings it all to you Print

altTry and buy cutting-edge food, drink and equipment from leading producers, learn the latest industry trends, make vital new contacts and network with your peers.

How to keep feeling the love after the show Print

After selling your heart out at an exhibition, effective follow-up is critical to gain full value from leads, says Dona White.

With all the effort and money companies put into exhibiting – publicity, staff training, stand design, onsite sales, and much more – it’s surprising how many miss the chance to convert leads gathered at the show.

Amazingly, more than 80% of exhibitors never follow up prospects at all, according to the Centre for Exhibition Industry Research (CEIR), and 45% of qualified leads are followed up too late.

NZ Food Innovation Showcase Print

FMCG talks to some of the exhibitors about their new product developments.

About 80% of the food grown, produced and manufactured in New Zealand is exported, which means that a significant proportion of our overseas income comes from food exports.

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