| Milk, bread and a Gucci handbag please! |
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In Korea, the luxury goods market is one of the strongest sectors of the country’s economy. According to the Wall Street Journal, 7-Eleven is planning to offer luxury merchandise for a limited period after a successful trial period during the September Korean thanksgiving holiday, in which the convenience retailer sold eight Gucci product lines. Shoppers were able to order the products from catalogues inside the store. Although it has not been determined which luxury brand the chain will feature this year, the tactic reflects an increasing desire by retailers to tap into the strong consumer demand for high-end products in the Korean market. 7-Eleven sold 62 Gucci items during the September trial period, worth 58 million won (US$50,000). Sales were strongest in the city of Daegu, which has fewer luxury brand shops than Seoul. 
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A new concept at 7-Eleven stores in Korea is raising the stakes on impulse purchases – so much so that a customer could buy milk and a high-end Gucci handbag in one shopping trip.