|Bright future beckons|
With a keen eye on Asia as the next market to turn cider drinkers into cider lovers, Old Mout Cider’s dedicated approach to making just cider appears to have paid off at the Asia Beer Awards 2012.
A nice shiny Gold medal was picked up for the already award-winning flagship apple cider, Old Mout Scrumpy, in the overall Cider (World) category, whilst an almost-as-shiny Silver medal was awarded to the innovative seasonal release, Old Mout Hot Berry, ahead of all but one non-apple cider contenders.
Chief cidermaker David Sax says, “Adding these awards to the collection tells us that we must be doing something right, although a round of applause should go to the fantastic quality of the fresh Nelson apples that we use in all our ciders.
“Our aim is to continue to innovate and stay true to the Old Mout way of putting taste first and making cider for cider lovers,” Sax added.
Old Mout’s successes as an independent and dedicated cidery made the big boys of brewing sit up and take notice recently. The announcement of Redwood Cellars’ and DB Breweries’ joint venture, Redwood Cider Company, no doubt ups their chances of nabbing many more future awards amongst their three locally-produced ciders.
Redwood Cider Company, based in Nelson, will be fully operational from 1st October 2012, with brands including Old Mout Cider, Monteith’s cider, Johnny Arrow and Swedish import, Rekorderlig.