|First new expression of Jack Daniel’s in more than a decade|
For the first time in nearly a generation, there’s something new when it comes to whiskey from the Jack Daniel Distillery.
Jack Daniel’s Tennessee Honey is crafted with world-renowned Jack Daniel’s Old No. 7 Tennessee Whiskey, mingled with a proprietary honey liqueur resulting in a unique, smooth offering.
“In every sense of the word, this is a natural,” said Jack Daniel’s Master Taster Jeff Norman. “Jack Daniel’s Tennessee Honey brings together two complementary tastes in a new way. The quality and character of Tennessee Honey is in keeping with the Jack Daniel’s tradition, and we think our friends will be pleasantly surprised with the new offering.”
Norman noted that the flavour of honey greatly complements Jack Daniel’s uniquely smooth charcoal-mellowed character. With hints of honey and other natural flavours creating a complex taste profile, Norman said the product will be unlike any other offering in the honey category. “Jack Daniel’s Tennessee Honey is the perfect name for this product because each bottle is made with real honey and our Tennessee Whiskey made in Lynchburg,” said Norman. “Obviously, it’s unique in that regard. Nothing else is made with Jack.”
Arriving on shelves in late June, Tennessee Honey will be available across the country in a 700ml format and will be line priced with Jack Daniels Old No. 7 Tennessee Whiskey.
The launch of Jack Daniel’s Tennessee Honey will be strongly supported nationwide. Launch parties will be held up and down the country allowing consumers the opportunity to sample this new and great tasting offering. Digital and social media programmes are in place to drive reach and build frequency – not only making consumers aware of Jack Daniel’s Tennessee Honey but leading them every step of the way from the door to the counter. TV advertising is also planned for June and July.
For more information call your local Hancock’s representative.