Treasury Wine Estates (TWE) is a unique global wine company with a leading international portfolio of new world wines.

With over 11,000 hectares of vineyards, sales totalling over 33 million cases of wine annually, and revenues of about A$1.8 billion, TWE employs over 4000 winemakers, viticulturists, sales, distribution and support staff across 12 countries.

Treasury Wine Estate’s current sparkling portfolio mainly comprises sparkling wines that sit within their strong still wine brands – Shingle Peak, Wolf Blass, Matua Valley and Rosemount, leveraging consumer trust in these brands across both the still and sparkling categories.

Their strongest sparkling performer is Shingle Peak Sparkling Sauvignon Blanc, explains a spokesperson, adding that this is the “No.2 in the Sparkling SAB category”, and it was an easy decision to extend into this sparkling varietal off the back of a very strong Sauvignon Blanc-led brand, and consumers have responded accordingly.

This summer, the Australian wine portfolio sees the introduction of Wolf Blass Red Label Moscatos. Wolf Blass Red Label Moscato and Pink Moscato extensions leverage on the success of the strong Australian brand in the NZ market (growing 15.7% Value Share MAT 09/10/11*) and the rapidly growing Sparkling Moscato segment, growing at 186% value share and now half the size of still Moscato.

In September 2010 TWE relaunched Matua Valley’s heartland range and included a trio of sparkling wines. This range capitalised on the growth of Sparkling SAB, and is extending this trend with a sparkling Pinot Gris from Gisborne. These wines have contributed to TWE’s growth over the last year with Matua Valley sparkling wines growing at 58% value share vs last year (MAT, Total Market 11 September 2011*).

Following the successful launch of the unique Rosemount O product, a line extension was added in 2010. Rosemount Ruby O has a touch of Shiraz to enhance colour and flavour and is designed to be poured over ice. Since the introduction of Ruby O, Rosemount O (including Ruby O) is now the largest Sparkling Wine brand in the Australian bottled wine $11-$15 price segment, growing at 17.2% Value Share (MAT 09/10/11*).

However, an exciting release this summer is a new sparkling brand: Everwild. The grapes are sourced from coastal vineyards, and this coastal theme is carried through the design, and communication approach. The design is an elegant blend of champagne inspired embellishments with an expressive, contemporary pictorial visual. The range includes a Reserve Brut, Sauvignon Blanc, and for those that like a slightly sweeter style a Cuvee Riche.

*Nielsen