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Understanding your product as well as the idiosyncrasies and statistics of your target market, wherever it may be, is vital if you want to take your brand to new heights. But some times even the biggest retail brands can get it wrong.
How do you figure out that the $1000 you spent
on Facebook was worth it? 
Shoppers are increasingly looking for tasty
gluten free products. To find out what drives this category, FMCG talked to
some of the key suppliers.Features
Energy drinksRefreshment, innovation and premiumisation are among the key drivers in a category that continues to ... Read more |
Soup season
THE BREAKDOWN Current MAT to 24 February 2013Total Shelf Stable Soup: $61.876mValue % Chg vs YA -1.5T. Canned Soup: $25.505mValue % Chg vs YA -2.6T. Instant Soup: $19.486mValue % Chg vs YA 3.3T. Packet Soup: $10.478mValue % Chg vs YA -8.6T. Cereal Soup: $4.083mValue % Chg vs YA -2.1T. Soup Mix & Pulses: $2.325mValue % Chg vs YA 6.9T. Fresh Soup: $14.345mValue % Chg vs YA 6.5 *Nielsen New Zealand ScanTrack (Databank Key suppliers in the soup category share their product news
Salty Snacks
FMCG visited a highly promoted, popular aisle and talked to NZ suppliers about the latest consumer trends.
Petfood trends
“Consumers are still willing to spend more on their pets in this tough market, if suppliers are willing to invest in their brands.”Oliver Downs, Petcare marketing manager, Mars NZ
Snackfoods : Snack time
FMCG looks at new developments in the packaged snack food industry, from salty to sweet.
BBQ products : It's BBQ season!
FMCG tracked down a few interesting innovations and family favourites.
Family Planning : Health & Beauty Aisle
The family planning category is worth more than $12 million in New Zealand supermarkets with healthy growth evident across all segments. Suppliers explain what’s new and in demand.
Soy, milk, dairy products : Growth opportunities
Which consumer trends fuel the rising sales in soy drinks, milk and new dairy products? FMCG talks to some of the suppliers in these categories.
Personal Wash : Health & Beauty Aisle
The personal wash category is worth more than $85 million dollars and keeps on growing. Suppliers shared their latest product updates with FMCG.
Cool Delights
What’s new in frozen desserts and ice creams?FMCG looks at some of the key trends in these categories.
Dips : Dip into summer
Pestos and dips provide instant flavour for easy entertaining, lunches and pasta meals. FMCG takes a quick snapshot of best sellers and new launches.
Skincare : Health & Beauty Aisle
Skincare and anti-ageing products keep on growing in popularity. FMCG tracks down some of the key growth drivers and new products in NZ.
Household cleaners : Spring Clean
The days are getting brighter and household cleaning products will be in hot demand over the next few weeks. FMCG looked at some of the new developments and trends in this category.
BWS
 The Midas touchSileni Estates’ wines are consistently hauling in Gold, trophies and ... Read more |
Central Otago pinot noir takes top spot at Air NZ Wine Awards
The Air New Zealand Wine Awards were announced in Wellington in November and Grasshopper Rock Central Otago Earnscleugh Vineyard Pinot Noir 2010 was awarded the Air New Zealand Champion Wine of the Show Trophy.
Ready-to-launch new Robbie Burns
DB Breweries announces the introduction of its new solely focused Ready-To-Drink beverage (RTD) business Robbie Burns.
Best NZ ciders and fruit wines acknowledged
Sentry Hill Winery’s Garrison Red Medium has been crowned Champion at the Fruit Wine and Cider Makers’ Trophy Presentation held in Napier in November.
C-Store
 A fresh perspectiveJeff Rogut, executive director AACS reports his findings from an overseas study ... Read more |
Minimum wage debate
Recent attacks miss the mark.Opposition politicians used a recent Parliamentary debate to label the Minimum Wage (Starting Out Wage) Amendment Bill “shocking”, “nasty”, “evil”, “tawdry”, “shameful”, “retrograde”, “embarrassing”, “unfair”, “discriminatory”, “Dickensian” and “abominable”.
First European Convenience Show
The first C-Shop Cologne – The European Convenience Show – presented the latest trends in the retail sector in Cologne from November 4-6.
The longest summer drink
Delmaine milkshake syrups reinvigorate a favourite Kiwi icon.Summer days are nearly here. Convenience stores all over the country are busy gearing up for the new season and stocking up on cool, refreshing treats.